1. Home
  2. Industries
  3. Legal

Websites for law firms
that look like a real firm.

Solos and small firms. Real attorney photos, real practice depth, ethics-aware copy. No more stock skylines and gavel clichés.

  • 2–15 attorney firms
  • Mobile-first contact
  • Bar-aware messaging

What's broken

Most attorney sites look the same. Stock skylines, gavels, and generic "experienced and dedicated" copy. A potential client in trouble can't tell one firm from the next, so they tap whichever shows up first in the map pack and has the most reviews. Your actual practice — your jurisdictions, your specialties, the people on your team — never makes it through.

i.Who we work with

Solos and small firms.
Not AmLaw 200.

Solo practitioners. Small firms (2–15 attorneys). Boutique practices. Estate, family, business, employment, personal-injury, criminal defense, immigration. We don't build for AmLaw 200 firms — they have in-house creative, and we'd just be in the way.

ii.The job to be done

What an attorney website
actually has to do.

  1. i.

    Confirm the practice fits.

    A client with an estate matter needs to know within ten seconds you handle estates — and that you're admitted in their state.

  2. ii.

    Show the actual people.

    Not partners-in-suits-against-bookshelves stock. The actual attorney they'd be working with, where they're admitted, what they've practiced.

  3. iii.

    Make contact stupidly easy.

    Tap-to-call on every page. A short form. An after-hours line if you have one. Phones — not contact gauntlets.

  4. iv.

    Hold up to ethics rules.

    Your state's advertising and disclaimer rules, baked in. No "best lawyer" claims, no manufactured testimonials, no comparisons we can't substantiate.

iii.What we focus on for legal

The things
most firm sites get wrong.

i.

Real attorney photography.

We'll guide you to a good local photographer. Two hours, not a day. No more team photos from 2014.

ii.

Practice-area depth.

Not a list of bullet points. Actual explanation of what you handle, who it's for, what to expect.

iii.

Bar admissions surfaced.

Jurisdictions, education, key cases (within ethics). Trust signals where prospects actually look for them.

iv.

Ethics-compliant testimonials.

Structured around what your bar allows, with the right disclaimers. Not skipped — done right.

v.

Mobile-first contact.

Tap-to-call on every page. Most attorney searches happen mid-crisis on a phone.

vi.

Google Business as part of the build.

Lawyer search is local-first. We set up your profile so the map pack is working before launch day.

Recommended mix

Most firms we work with carry all three. Bar advertising rules and practice-area content drift; the Care Plan keeps the site current without you having to think about it.

iv.FAQ

Things firms
always ask first.

Will the site comply with my state bar's advertising rules?

We design with the major state bar advertising rules in mind, but final compliance is your firm's call. We work with your existing bar guidance and we won't write claims you can't substantiate.

Can you migrate from FindLaw, Justia, or Avvo?

Yes. We've moved firms off all the major directory-tied platforms. We migrate domain authority, content, and any client-facing assets cleanly, and we'll tell you up front if anything will need to be rewritten under your own voice.

Do you handle case-result write-ups?

We provide the structure and edit your draft. We won't write claims about cases we weren't part of, and we'll flag anything that reads as a guarantee — your state bar will care about that and so do we.