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- Personal brand sites
Sites for people
whose name is the product.
Editorial design. Strong portraiture. Speaking, books, podcast, media — separated cleanly. One CTA per audience. Built for executives, authors, public-facing professionals, and founders building a personal brand.
- Editorial design system
- Portrait-led photography
- One CTA per audience
What's broken
Most personal-brand sites read like LinkedIn dumps. A photo, a list of bullet-pointed accomplishments, and a generic contact form. Visitors land on the homepage and can't tell whether they should book the speaker, buy the book, listen to the podcast, or join the email list — so they do none of it. The site looks fine and converts almost nothing. A real personal brand site is built around three or four distinct audiences and offers each one a single, obvious next step.
i.People we work with
Who we
work with.
Executives building a public profile. Authors with a book launching or already in market. Professional speakers. Public-facing professionals (consultants, coaches, advisors with a niche audience). Founders building personal brands alongside their companies. Podcast hosts. Subject-matter experts who get media inquiries. We don't build for celebrities or talent-managed personalities — those have agency teams.
ii.The job to be done
What a personal site
actually has to do.
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i.
Communicate who you are quickly.
A visitor should know in fifteen seconds: who you are, what you're known for, why they should care. Editorial design and strong portraiture do most of this work.
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ii.
Separate the audiences.
Speaking inquiries, media inquiries, book buyers, podcast listeners, newsletter subscribers — each is a different audience. Each gets its own clear path.
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iii.
Provide one obvious next step per audience.
A media person sees "For media inquiries." A book buyer sees the buy link. A speaker booker sees "For speaking engagements." Single CTA per page-section.
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iv.
Hold up to scrutiny.
Press mentions, real ones. Speaking history. Books with real reviews. The site has to bear weight when someone serious shows up.
iii.What we focus on
What separates an editorial
personal site from a generic one.
i.
Strong portraiture.
We help you scope a real photographer (we can recommend in most cities). Studio plus environmental — the kind of portraits that get reused on press kits and book jackets.
ii.
Press mentions, real ones.
"As seen in" badges with real outlets. Real article links. We won't put a logo on the site you can't substantiate.
iii.
Speaking page, structured.
Topics offered, fee range, speaker reel, past venues, testimonials from event organizers. Built to convert event bookers, not general visitors.
iv.
Books / publications page.
Each book with a real cover, plain summary, real reviews, and direct buy links. Audio versions linked. Foreign editions if you have them.
v.
Media kit page.
Bio variants (50-, 100-, 250-word), high-res headshots, topic list, sample interview questions. One link to send to producers.
vi.
Single newsletter ask.
If you have a newsletter, one prominent ask with a real reason to subscribe. Not a pop-up — a placed, considered ask.
Recommended mix
Personal brand sites move into the higher pricing tier of our website work — usually Standard ($3,600) or custom — because the design is more bespoke and the photography work is more involved. The Care Plan is strongly recommended: book launches, new media mentions, new speaking engagements, and new podcast episodes need to land on the site within days, not months. Google Business Profile is usually irrelevant for this category.
iv.FAQ
What clients
always ask first.
Can you work with my existing book publisher / publicist / speaking agency?
Yes — we coordinate with publishers and agencies regularly. They have brand requirements (book covers, publisher logos, embargo dates) and we work within them. We're often the connective tissue between the agency's media kit and your live website.
How do you handle media inquiries that come through the site?
We build a simple, dignified form that filters by inquiry type (press, speaking, general) and routes each to the right inbox or person. We don't build heavy CRM integrations — those tend to over-promise and under-deliver for personal brands.
Can you handle a book launch?
Yes — we've launched books on the site. Pre-order ramp, launch day, post-launch reviews and press surge. We work in coordination with whatever launch plan your publisher or PR team has, not as a replacement for it.