Websites for General Contractors & Custom Builders

What's broken

On a contractor's website, the portfolio is the entire pitch. Most sites bury the photos — inside a slow gallery, behind a wall of text, or in low-resolution thumbnails that load three at a time on a phone. There's no way to filter by project type, no way to see the scope or rough budget range, and the mobile gallery is unusable. Then there's the service-area problem: a list of forty counties that the contractor has never actually worked in, hoping for SEO. Both choices cost trust.

i.Builders we work with

Who we
work with.

General contractors. Custom home builders. Remodelers (kitchen, bath, whole-home). Design-build firms. Specialty trades that operate at GC scale (roofing, hardscape, custom millwork). Two-truck shops up to 20-employee firms. We don't build for franchise contractors or national chain remodelers.

ii.The job to be done

What a builder's site
has to do.

i.

Show the work, fast.

Big project photos that load instantly on a phone in poor signal. Galleries grouped by project type. Scope, location, and rough budget visible.
ii.

Prove licensing and insurance.

License number, bonding info, insurance carrier — surfaced clearly. Trust signal homeowners are explicitly told to look for.
iii.

Define the service area honestly.

A clean map or list of cities you actually work in, not a 50-county SEO play. Homeowners outside it want to know fast.
iv.

Earn the on-site visit.

Most projects close at the on-site consultation, not online. The site's job is to get a serious homeowner onto your calendar.

iii.What we focus on

What separates a real
builder's site from a brochure.

i.

Big, fast project galleries.

Optimized images that look great on a 5K monitor and load in under two seconds on LTE. Filterable by type and scope.

ii.

Project case studies.

Two or three deeper write-ups per year: scope, timeline, materials, the surprises and the solutions. Not a portfolio dump — a reading experience.

iii.

Licensing & insurance, surfaced.

License number, expiration, bonding amount, GL and workers' comp carriers. Plainly listed, not buried in a footer.

iv.

A real service area map.

Cities and zip codes you've actually worked in. We'd rather miss a search than mislead a homeowner.

v.

Process page that doesn't lie.

What "design-build" actually means. Realistic timelines. The role of a designer or architect. The financing piece.

vi.

Reviews, surfaced where they belong.

Google, Houzz, BBB if you have it. Real testimonials with project context, not floating quotes.

Recommended mix

Construction is gallery-heavy, photo-heavy, and Google-Maps-heavy. Most builders we work with carry the Website Design and the Google Business Profile setup at minimum, with the Care Plan added once the gallery starts growing — keeping new project photos coming online quickly is otherwise the kind of task that always slips.

iv.FAQ

What builders
always ask first.

How many projects should we show in the gallery?

Twenty to forty real projects beats two hundred okay ones. We'll go through your archive together, pick the strongest, and write real captions for each. We don't pad galleries with stock or vendor-supplied renderings.

Can the site help us with permitting and HOA work?

The site can showcase your familiarity with local jurisdictions and HOAs — a page on "working with the [city] permit office," for example, performs well in local search and earns trust with homeowners about to deal with that process. The site itself can't do the permitting work, obviously.

We do both residential and commercial — should that be one site or two?

Almost always one, structured carefully. Two sites doubles your maintenance and splits your domain authority. A clean nav and well-divided portfolio sections handle the dual audience without confusing either one.

Websites for builderswhere the photos do the work.

Websites for builders
where the photos do the work.