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Websites for dentists
that look like the practice.
Real photos of the chair you actually sit in. Plain answers about insurance. A booking link that works while a parent is on hold with the pediatrician.
- 1–4 dentist practices
- Insurance front and center
- GBP-first local strategy
What's broken
Almost every dental site looks the same. The same chair-and-smile stock photo above the fold. The same three pages — Family, Cosmetic, Implants — written in the same voice. A new patient can't tell your practice apart from the one two blocks over, so they default to whichever has the most reviews on Google Maps. Your actual hygienist, your real waiting room, the way you handle nervous kids — none of it makes it through.
i.Practices we work with
Who we
work with.
Solo dentists. Two-to-four chair practices. Family dentistry, cosmetic, pediatric, periodontics, endodontics. Specialty offices (orthodontics, oral surgery) on a case-by-case basis. We're not for chains, DSOs, or 20+ chair groups — they have marketing departments and we'd just be in the way.
ii.The job to be done
What a dental site
actually has to do.
-
i.
Help them book.
A new-patient appointment is the conversion. Online booking or a tap-to-call has to be one tap from anywhere on the site, especially on mobile.
-
ii.
Answer the insurance question.
"Do you take my insurance?" is the second click on every dental site. We make it the first answer — listed plainly, not buried in a PDF.
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iii.
Show the actual practice.
Photos of your operatories, your team, your waiting area. Patients are deciding whether to walk into a stranger's mouth — they want to see it first.
-
iv.
Make pricing reasonable to find.
New-patient exam, cleaning, common procedures. Where state law and your judgment allow, we list it plainly. Fewer phone calls about price, more about scheduling.
iii.What we focus on
The things
most dental sites get wrong.
i.
Real practice photography.
We help you scope a 2-hour local shoot. Operatory, waiting area, team, exterior — done in one morning. No more chair-and-smile.
ii.
Insurance plainly listed.
A clear page that lists exactly which carriers and plans you accept, with a friendly note on what to do if theirs isn't listed.
iii.
Online booking tied in.
We integrate with Dentrix, Open Dental, NexHealth, or whatever you use, so a click on the site becomes a real appointment slot.
iv.
Mobile-first contact path.
Tap-to-call on every page. Sticky on mobile. Most pediatric searches happen mid-toothache.
v.
New-patient experience.
A page specifically for new patients: what to bring, how long, what to expect. Reduces front-desk phone time meaningfully.
vi.
Google Business Profile, dialed in.
For dentistry, the map pack is more important than search. We set up your profile with the build so it's working before you launch.
Recommended mix
Dentistry is one of the most local-search-dominated fields we work in. The Google Business Profile is doing as much work as the website — sometimes more. Almost every dental client we've built for ends up carrying both of those plus the Care Plan, because insurance lists and provider rosters change quietly and constantly.
iv.FAQ
Things practices
always ask first.
Will the site integrate with my practice management software?
Yes — we work with Dentrix, Open Dental, Eaglesoft, Curve, NexHealth, and a few others. We integrate the booking and forms layer so a patient request becomes an appointment in your existing system, not a separate inbox.
Can you handle HIPAA-related forms?
We build the forms with HIPAA-aware vendors (NexHealth, JotForm HIPAA, Formstack) and we never store PHI on our hosting. Your Business Associate Agreement is with the form vendor, not with us — and we'll walk you through that setup.
Do you do dental marketing — ads, SEO campaigns?
No. We build the foundation and we set up your Google Business Profile, which together do most of the work. If you want paid search and Facebook ads run, we'll honestly recommend a specialist instead of pretending to be one.